ESTEL | 2022

About This Project

ESTEL took part in the international beauty industry exhibition Beautyworld Middle East 2022 in Dubai, UAE. It is the largest international trade fair for health and beauty products, perfumes and cosmetic accessories in the Middle East and one of the leading beauty trade fairs in the world.

The exposition of ESTEL products was located on the bends of luminous strips inside a biomorphic shell, similar to flower petals and flame, and a vertical multimedia screen became the background of the exposition, which divided the negotiation and functional areas.

The stand project was created jointly by ESTEL and STUDIODEGA designers. We are pleased with the excellent result of our creative collaboration!